Diversification of industrial productions by implementing new technologies in the postindustrial era: analysis of the actions model

Abstract

The article analyses business processes and actions models, based on the utilization of new sciencedriven technologies used for the production of products and services that are implemented by large international industrial conglomerates within the framework of realizing the diversification strategies. As a research sample, we have chosen models of managing technological innovations, which formed the basis of the diversification strategy of Fujifilm Holdings Corporation in 2000–2015. The article notes that the company expedited the widening of new technological areas for development since the beginning of the 2000’s. High technology products manufactured using new technologies are no longer launched by the company every 7–10 years as in 20th century but instead, much more rapidly, every 3–4 years. There is noted a significant change in the company’s approach to reducing the life span of innovations. Today, Fujifilm prefers to enter new markets by purchasing innovations already used by medium sized fast growing high tech companies, and not form new research departments in their holding company. Attention is drawn to the fact that more often Fujifilm uses the strategy of unrelated diversification, by demonstrating whereby the readiness to widen the scope of its activities in any sphere with the good return on investments perspectives. The article emphasizes the significant importance of Russian industrial companies to be able to purchase innovative solutions and partner with providers of science-driven technologies and products, including small and medium-sized enterprises.